It is evident today that every organization is a data organization. Understanding how to leverage the information available is key to gaining a competitive advantage in any market.
Defining your metrics
We can help you understand how to maximize the value of your data.
By gathering and analyzing external and internal data we can help you take advantage of the data you already have in your organization. We basically become your analytics team gathering insights and spreading them throughout your organization.
By having an analytics function outside your organization you get the benefit of having a team that works swiftly and efficiently whilst also gaining knowledge from other projects. You also get the benefit of hiring a team that needs a very short time to get set-up and start providing insights. All in all this is your short-cut to having a specified data function in your organization.
Manage your data
Every company generates large amounts of data that often ends up just loitering around.
It could be marketing data, sales data, customer support data, user interaction data or other external data. We build impactful analytics systems that help you reduce uncertainty and gain immediate knowledge of happenings in your organization.
We reduce dependency on third party service providers such as Google Analytics and Facebook Business Manager and vastly reduce time to insights. We also help you create dashboards that will monitor the latest activities in your organization, whether it be in marketing or product development. Being served the right information at the right time is what defines data-driven organizations and allows for better decisions made on statistics instead of hunches.
Finding your audience
We help you create strategies by collecting qualitative and quantitative information.
The qualitative information is often generated by customer journeys, market analysis, and user base analysis. We also gather quantitative information by analyzing existing data sources such as CRM-system data, website data, marketing data, product data, etc. By combining the two we create impactful business strategies that aim to meet the needs of tomorrow.
By understanding where and when someone makes a decision, coupled with an understanding of that individual’s needs, organizations can allocate their resources in cost effective ways. Understanding your market and your customers has never been more important. Meanwhile information hasn’t been as abundant. We couple the two and create value for organizations.
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