Privacy Policy

At Stockholm Strategic Laboratories, which operates under the Sthlm strat lab brand (hereinafter referred to as “Sthlm strat lab”), our goal is to safeguard your personal information at every step.

This Privacy Policy governs the manner in which we collect, use, maintain, and disclose information collected from users across our website,, and any other platforms we own and operate.

Here, we will explain what information Sthlm strat lab collects when you visit our website and how this information is used.

Collection and Use of Personal Information

We collect both active (information you deliberately provide us) and passive (information automatically sent by your devices) data when you engage in any of our services or promotional activities.

The information collected can be personal details like your name, email address, and other contact details, or it can be data related to your usage of our website, including the web pages visited, time spent on pages, and any error details.

We may collect personal information from you when you:

  • Use a mobile device or web browser to access our content
  • Contact us via email, social media, or other similar technologies
  • Mention us on social media

This information helps us better understand your needs and provide you with a more personalized experience. It is also used for statistical analysis, website improvements, and delivering targeted marketing.

Protection of Your Personal Information

We ensure that your personal information is secured and protected against unauthorized access, loss, alteration, or disclosure using commercially acceptable methods, which means we implement security measures and best practices that are in line with applicable data protection legislation, such as the General Data Protection Regulation (GDPR) within the EU.

Retention of Personal Information 

We retain your personal information for as long as it is necessary in accordance with the purpose outlined in this Privacy Policy. Once your personal information is no longer required, we will securely erase it or anonymize it. However, we may retain certain information for legal, accounting, or reporting obligations, or for public interest, research, or statistical purposes.

Your Rights and Control Over Your Personal Information

We value your right to protect your personal information and understand that this can impact your experience on our website. We want to emphasize that we will not discriminate against you if you choose to exercise any of your rights regarding your personal information. We strive to create an inclusive and positive user experience regardless of your preferences when it comes to sharing information with us.

  • If you do provide us with personal information you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.
  • If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.
  • If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Use of Cookies

We use “cookies” and “pixels” to collect information about your activity across our site. These technologies help us understand how you use our site and improve your experience.

Limits of Our Policy

Our website may contain links to other sites. We do not control these external sites and cannot be held responsible for their content or privacy practices.

Changes to This Policy

We may modify this Privacy Policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we make changes, we will notify you by revising the date at the bottom of this policy and, in some cases, provide you with additional notice.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

This policy is effective as of 28 February 2021 and was last updated on 1 June 2023.